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This simple distinction is key to building a smart media plan. Directional vs Creative Advertising. Advertisers are surrounded by a tremendous amount of options. Everywhere they search online there is ad space; when they are
When advertising any type of business, there has to be a strategy. When you understand the “WHY” you are running an ad, the reason you are running it during a certain timeframe, you officially have a strategy.
The old conversation we have heard for over a decade now, “Mr. Advertiser, we are going to create this website for you, drive a bunch of traffic, and all of the traffic will result in new and repeat business”.
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