OPERATION SHEDDING LIGHT

WHAT IS OPERATION Shedding LIght?

Being a successful digital advertising company and making the world a better place are not mutually exclusive goals.


The purpose of Operation Shedding Light is to help the communities that support our clients. While highlighting client brands and products, we give 5% of our revenue to local charities in our clients’ communities every December. We also help them run various socioeconomic projects, big and small, to play our part in this great cause.


For us, Corporate Social Responsibility (CSR) is not just a buzzword that has picked up in contemporary times in the corporate world. It is not something that we have adopted all of a sudden. In fact, Operation Shedding Light has co-existed with Elle Communications since our agency’s inception.


It is something that is really close to our hearts and an inseparable part of our company.

ALL THE WAYS IT BENEFITS OUR DIGITAL ADVERTISING COMPANY

We do acknowledge, however, that Operation Shedding Light has over the years helped us attract additional clients who share similar values. Our CSR strategies are highly appreciated by those who partner with us, as they directly benefit the local communities they are coming from.


Through Operation Shedding Light, we create a great message that often helps us attract clients who appreciate such initiatives. There is always a greater sense of affiliation for those clients, as the benefits go directly to their own communities.


The change is witnessed by everyone involved, including the employees, clients, and the community.

INCREASED JOB SATISFACTION

Operation Shedding Light also engages our workforce and strengthens their morale. We have observed that these acts of compassion result in enhanced job satisfaction for our employees. Our digital advertising company has become even more positive, and the productivity levels of our workforce have also increased. We’ve found that employee loyalty is often to the values of the organization, not the organization itself.

WORKING FOR A BIGGER CAUSE

Although Operation Shedding Light is designed to benefit the community, being able to give back also brings us immense joy and satisfaction. We feel humbled and content watching local charities get the required resources to finish projects that uplift the underprivileged directly.


Our digital advertising company believes that businesses cannot claim to be successful while the societies around them deteriorate. For those who care for our communities, we need to give them the requisite resources and confidence – encouraging them through our words and actions.


If all businesses endeavor to maximize their positive impact, the world can become a much better place.

WANT TO BE A PART OF OPERATION Shedding Light?

When you partner with us for any project, big or small, you automatically become a part of this CSR initiative. We make sure that your brand and products are highlighted boldly while we contribute to these social projects. For you, it also means increased brand awareness and positive “word of mouth.”


Customers tend to prefer brands that they perceive to have good morals. Our partners tell us that this positive perception has strengthened the image of their brands. Customers’ buying confidence is positively correlated to the public image of the brand. In short, your brand receives “indirect marketing.”


The best brands like yours are not just successful in the traditional sense, but are considered to be socially conscious. Get in touch with the experts at Elle Communications, and they’ll explain all the ways you can be a part of Operation Shedding Light.

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